|Brand Development||Brand Guidelines|
|Creative Direction||Identity Systems|
This is where we get to know you and determine your goals, needs & expectations.
We thoroughly investigate your brand, it’s competition and the market’s landscape.
Driven by our research, we formulate a plan of action for developing and implementing creative.
Our strategy drives creative development decisions so each creative solution has meaning and purpose.
Creative work is then placed into production.
Every artifact we create is process driven by research. It provides us with a laser focused approach to achieving your business goals. We dig deep to formulate strong strategic solutions for the foundation of our creative development. Swiss Croon provides professional quantitative consumer research to accompany any advertising or design initiative.
Swiss Croon teamed up with long-time meat manufacturer Alexander & Hornung to perform a brand audit on their current production of over 300 meat based products. The subsequent actions would be to re-design the company’s brand marks, re-design select current product packaging and work with them to develop an all-new product.
Extensive consumer and industry research allowed us to determine the target audience for the new product. Each detail of the product was custom tailored to align with our target including ingredients, portion, size and the name. Swiss Croon developed a complete brand identity that would connect with the target and communicate all of the unique benefits of the new product. Brand assets were developed for it's launch including; product packaging, point-of-sale materials and shipping containers. Swiss Croon continues to nurture, monitor and maintain the new brand as it interacts with the masses.
Having already established the company’s brand identity, Swiss Croon was requested to develop an advertising campaign for real estate specialists Market Elite. The client wanted to expand their roster of real estate agents and bring aboard fresh, new, motivated individuals who could succeed in the aggressive, fast-paced environment of Market Elite.
Swiss Croon created a series of advertisements with an entertaining message that captures the culture of Market Elite while communicating the benefits and resulting success of making the career move. Swiss Croon continues to work closely with Market Elite, monitoring and communicating the brand voice as the company grows and expands.
The Electric HotBag has been around for over two decades and has earned a reputation in the QSR food industry as high-quality food delivery equipment. Swiss Croon has nurtured the brand since 2010, actively developing, maintaining and growing the brands identity and communications.
Utilizing industry research we have developed communications for the brands B2B and consumer targets which demonstrate the unique qualities of The Electric HotBag™ and justify it’s higher cost. Swiss Croon continues to help manage and maintain the brand’s high-end reputation as the company evolves it’s line of food delivery products.
Check Corporation is an all-American heating technology manufacturer. Serving a wide range of industries from automotive products to food delivery bags; this tight knit company takes pride in the fact that every premium product they produce is made right here in the United States.
For the past 4 years, we have developed creative solutions for Check and it's brands. These initiatives have included consumer facing packaging, exhibits, web solutions and corporate identity. Check Corporation’s recent success and growth earned them recognition in 2013 as one of Michigan’s 50 Companies to Watch.