248-762-2220
1211 E. Lincoln Ave. Royal Oak MI
Swiss Croon Twinkles

We are a group of good people with good ideas. We nurture brands so they can express themselves honestly and connect deeply with your customers.

SERVICES

Swiss Croon - Quality Over Quantity
ADVERTISING BRANDING DESIGN
Creative Writing Brand Development Motion Graphics
Consultation Creative Direction Annual Reports
Campaigns Brand Guidelines Collateral
Broadcast Identity Systems Websites
Outdoor Brand Marks Signage
Digital Naming Exhibits
Radio Posters
Print Books
Advertising
Creative Writing Outdoor
Consultation Digital
Campaigns Radio
Broadcast Print
Branding
Brand Development Brand Guidelines
Creative Direction Identity Systems
Naming Brand Marks
Design
Motion Graphics Signage
Annual Reports Exhibits
Collateral Posters
Websites Books
Swiss Croon - Quality Over Quantity

PROCESS

Our process is a framework we use to insure your business objectives are always the focus of every idea, strategy, and artifact we create. We call it the Dig & Do™.

1

Define & Align

This is where we get to know you and determine your goals, needs & expectations.

3

Strategy

Driven by our research, we formulate a plan of action for developing and implementing creative.

2

Discovery

We thoroughly investigate your brand, it’s competition and the market’s landscape.

5

Production

Approved conceptual creative is then placed into production.

3

Strategy

Driven by our research, we formulate a plan of action for developing and implementing creative.

2

Discovery

We thoroughly investigate your brand, it’s competition and the market’s landscape.

4

Creative

Our strategy drives creative development decisions so each creative solution has meaning and purpose.

5

Production

Creative work is then placed into production.

Work

Research

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Every artifact we create is process driven by research. It provides us with a laser focused approach to achieving your business goals. We dig deep to formulate strong strategic solutions for the foundation of our creative development. Swiss Croon provides professional quantitative consumer research to accompany any advertising or design initiative.


Alexander & Hornung

Swiss Croon teamed up with long-time meat manufacturer Alexander & Hornung to perform a brand audit on their current production of over 300 meat based products. The subsequent actions would be to re-design the company’s brand marks, re-design select current product packaging and work with them to develop an all-new product.

Extensive consumer and industry research allowed us to determine the target audience for the new product. Each detail of the product was custom tailored to align with our target including ingredients, portion, size and the name. Swiss Croon developed a complete brand identity that would connect with the target and communicate all of the unique benefits of the new product. Brand assets were developed for it's launch including; product packaging, point-of-sale materials and shipping containers. Swiss Croon continues to nurture, monitor and maintain the new brand as it interacts with the masses.

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Market Elite

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Having already established the company’s brand identity, Swiss Croon was requested to develop an advertising campaign for real estate specialists Market Elite. The client wanted to expand their roster of real estate agents and bring aboard fresh, new, motivated individuals who could succeed in the aggressive, fast-paced environment of Market Elite.

Swiss Croon created a series of advertisements with an entertaining message that captures the culture of Market Elite while communicating the benefits and resulting success of making the career move. Swiss Croon continues to work closely with Market Elite, monitoring and communicating the brand voice as the company grows and expands.


HotBags

The Electric HotBag has been around for over two decades and has earned a reputation in the QSR food industry as high-quality food delivery equipment. Swiss Croon has nurtured the brand since 2010, actively developing, maintaining and growing the brands identity and communications.

Utilizing industry research we have developed communications for the brands B2B and consumer targets which demonstrate the unique qualities of The Electric HotBag™ and justify it’s higher cost. Swiss Croon continues to help manage and maintain the brand’s high-end reputation as the company evolves it’s line of food delivery products.

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Check Corporation

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Check Corporation is an all-American heating technology manufacturer. Serving a wide range of industries from automotive products to food delivery bags; this tight knit company takes pride in the fact that every premium product they produce is made right here in the United States.


For the past 4 years, we have developed creative solutions for Check and it's brands. These initiatives have included consumer facing packaging, exhibits, web solutions and corporate identity. Check Corporation’s recent success and growth earned them recognition in 2013 as one of Michigan’s 50 Companies to Watch.


Case Studies

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CLIENTS

Swiss Croon - Check Corp.
Swiss Croon - Ford
Swiss Croon - Alexander & Hornung
Swiss Croon - Lear
Swiss Croon - Market Elite
Swiss Croon - Quality

CONTACT

If you’d like to speak with us, we’d love to listen. Feel free to contact us in any way you’d like. We look forward to it.

248-762-2220

1211 E. Lincoln Ave. Royal Oak MI

Swiss Croon