HAP CareSource - Swiss Croon worked with CareSource, HAP and BLVD Content to develop a new name and logo for the upcoming merger of two healthcare brands (CareSource and HAP). For this project we were tasked with strategy analysis, research, conceptual ideation, graphic ideation, copywriting and creating presentations for each phase of the creative development process. Using clever word-play and associated techniques, we were able to deliver a robust presentation of unique names and their associated themes, interpretations, meanings, and how well they differentiated from the competition.

Once a final name was selected, we were tasked with developing a logo and an abbreviated brand identity package including finalized brand assets. This process was completed through strategy, research, design concepts and production of brand assets. The final package was a concise, yet powerful new name and logo for the joint venture. The work was well received and is currently being utilized and nurtured today.