Henry Ford Health - Swiss Croon worked with Henry Ford Health and BLVD Content to support the launch of the new Henry Ford Health Detroit campus. First, Swiss Croon was tasked with research and strategy analysis including taking a deep look at the effected “impact area” and it’s residents. Our next step involved developing concepts, guidelines, timelines and presentations to support future growth for communications with these residents and beyond.

The first physical deliverable was a 5,000+ ft. graphic fencing scrim that surrounds the active construction site for the new campus. The fencing scrim and subsequent print communications, communicate the company’s brand values, vision, and the benefits that the future campus brings to the local community and the world. Swiss Croon was tasked with the design of the fencing scrim, from start to finish, including production and installation management of the final physical fencing panels. The result has been successful in creating an attractive visual environment surrounding the construction site that has since been embraced by the local community and audiences at large.