Michigan Municipal League - Swiss Croon worked with the Michigan Municipal League and BLVD Content to develop a new brand identity for the League and to provide support for their on-going social media and event production initiatives. Through robust research, a targeted strategy and brand positioning we defined a base for the development of the new brand identity. Swiss Croon was then tasked with the development of conceptual brand themes to support further ideation. Once a theme was approved we facilitated the development of the new brand identity and all of its intricate elements.

With a final brand identity direction approved, we then further developed it into a complete brand identity system including comprehensive brand standards and all new brand assets (logos, typography, language, graphics, illustrations and more). The result was an integral brand identity system and supporting brand assets that were both timeless and delivered on the League’s core capabilities and values.