Michigan State University + Henry Ford Health - Swiss Croon worked with Michigan State University, Henry Ford Health and BLVD Content to support the launch of a new research facility located on the grounds of the Henry Ford Health Detroit campus. The first physical deliverable for the project was a 3,000+ ft. graphic fencing scrim that surrounds the active construction site of the new research facility.
The fencing scrim and subsequent outdoor billboards, communicate the company’s brand values, vision, and the benefits that the future research facility brings to the local community and the world. Swiss Croon was tasked with the design and messaging of the fencing scrim and billboards from start to finish, including production and installation management of the final artwork. The result has been successful in creating an attractive visual environment surrounding the construction site that has since been embraced by the local community and audiences at large.
